When building your brand and marketing your business, it’s important to pay attention to the most popular social media platforms. By using these platforms effectively, you can reach a wider audience and take advantage of the hottest trends online.
Originally known as Musical.ly and used to create lip-synching videos, TikTok has since morphed into a short-form video content space—the modern successor to Vine. Dominated by a younger audience primarily made up of teens, TikTok still has plenty of adults joining the platform every day and now boasts more than 1.5 billion users around the globe.
Not sure if TikTok works for your brand? Check out these tips for why you should consider adding the platform to your social media marketing strategy.
Create sharable content
Chances are you first saw a TikTok video not on the app but on Twitter, Facebook or some other social media platform. Your videos don’t have to stay on TikTok—in fact, you can share them on your other social media channels. Just make sure they make sense for that audience as well and don’t forget to encourage people to follow your brand on TikTok.
Dive into video
Unlike other platforms, TikTok is only video, which is the type of content that drives the most engagement. If you’ve been wanting to get into video but haven’t found the right way, TikTok may be the perfect place to test out your creativity. Users like videos that are entertaining above all, so think outside the box!
Attention is easy to capture
Content on TikTok is fullscreen, which means there are no distractions and nothing else for users to look at except your video. Once you get them to click, you have their attention, so make the most of it!
Not everyone is doing it
TikTok is still relatively new and fresh, and many brands haven’t figured out how to create content for the platform yet. Now is the perfect time for you to dive in and stand out, especially if you can create videos that users love.
Have fun with your marketing
TikTok offers your business a great chance to try something new and be ahead of the curve. The short, amateur videos are the perfect way to try out video without worrying about high-quality, time-consuming video shoots and allow you to give users insight into your brand and business.